It might be the case that a user searches for a highly specific keyword like “best dog foods”, and if your content contains that particular keyword, then there is a high chance for your website to rank good.
Title, description, and subheadings are some of the places where you need to use your keyword.
Using Ahrefs to find the best long-tail keywords is easy. Enter your keyword and then click on Questions on the left panel. It will display all the long-tail keywords related to your site.
Whenever you see a quora thread ranked on Google, it means that the keyword difficulty is low and you can easily rank high.
If you want to find these threads, visit Ahrefs > Site Explorer > Type “Quora.com” > Organic Keywords > Filter by Keywords used in your content > Filter by positions 2 and under > Sort Volume.
A list of keywords that rank in the top 2 of Google, will pop up. Take a note of them and include them in your notes.
Finally, you have all your important keywords right under your grasp. Now it’s time to learn on-page optimization to put them into great use.